GANNI
About GANNI
The work made for GANNI runs to 23 verified projects since 2020 — mostly Fashion, Campaign and Design.
Trending projects
GANNI projects with the most verified people and teams
Inside the GANNI network
The people, teams, and projects that make up the GANNI network
Featured project
Streamlined and Personalized Customer Experience Driving Global Growth
In response to increasing customer expectations and intense market competition, GANNI has implemented a global omnichannel strategy designed to unify and personalize the shopping experience across all digital and physical touchpoints. The initiative focuses on three core pillars: centralized data, integrated experiences, and automation-driven performance optimization. By consolidating customer insights into a single Customer Data Platform (Bloomreach CDP), GANNI now delivers tailored communication in real time—whether through SMS, email, or on-site interactions. These personalized engagements are informed by user behavior and preferences, strengthening brand relationships and driving higher conversion rates. GANNI’s omnichannel service platform enables seamless transitions between online and offline channels. One standout innovation is their “abandoned fitting room” feature—a retail parallel to e-commerce’s abandoned cart strategy. Customers who try items in-store but don’t purchase receive a follow-up SMS with personalized product suggestions. This approach has resulted in a 48% conversion rate to online purchases and now contributes 7% of total retail revenue. The brand has also enhanced convenience with features like ship-from-store and pick-up-in-store, expanding delivery options and enabling store associates to sell from any inventory location. This flexibility supports customer satisfaction and maximizes sales potential even in smaller or out-of-stock stores. Further optimization through marketing automation and AI-powered recommendations ensures ongoing refinement of customer journeys. Every interaction is designed to be timely, relevant, and scalable—empowering GANNI to maintain a consistent brand experience across 33 international markets, six languages, over 25 payment methods, and 50 delivery options. By leveraging technology, data, and design, GANNI has created a customer-centric ecosystem that not only meets but anticipates global shopper expectations.