Retail
Trending projects
Retail projects with the most verified people and teams
Featured project
Motifications
Motifications is the loyalty chapter of Screwfix's "No Stopping You" platform, built to drive sign-ups and repeat use of Screwfix Rewards, the app-based programme of exclusive offers, surprise perks and spend-and-save rewards that launched in October 2025. Having learned that members hear about their rewards through app notifications, Sir Mo Farah, still playing the brand's over-eager new recruit, decides to deliver every one in person. In the hero film, directed by Andrew Gaynord, he leaps out of a plumber's van, crouches among the coats under an electrician's stairs, pops out of a hedge in front of a gardener and climbs scaffolding, each time holding up an illuminated, notification-shaped lightbox and announcing it with a loud human "PING!" The comedy stays grounded and deadpan, with the tradespeople's bemused reactions playing against Mo's enthusiasm. The PING doubles as a sonic device across the campaign: OOH and digital stills, shot by photographer Kelvin Murray in the same trade locations, show Mo presenting rewards, while radio and digital audio turn his increasingly persistent pings into the joke. The campaign runs across TV, VOD, CTV, online video, YouTube, OOH, social, radio, digital audio, display and Screwfix's website. It follows the platform launch "No Stopping You" and the "Convenience" chapter.
People spotlight
The people with the most verified roles on Retail projects
Highlighted brands
