IGA
About IGA
The work made for IGA runs to 14 verified projects since 2019 — mostly Campaign, Animation and Brand. Most of it comes from 7 teams, including Sid Lee, Carat and Circonflex. The people who work most often on IGA projects include Frederique Parenteau and Andrea Garceau.
Trending projects
IGA projects with the most verified people and teams
Inside the IGA network
The people, teams, and projects that make up the IGA network
Featured project
At Your Service!
IGA, in collaboration with Sid Lee, has launched a charming new campaign titled 'At Your Service!' that celebrates the everyday dedication of its in-store professionals—from butchers and bakers to clerks and fishmongers. Rolling out across Quebec and New Brunswick, the campaign evolves IGA’s brand positioning by highlighting the personal, expert service that defines the shopping experience. Using a whimsical 3D animated universe, the campaign captures the human connection and wonder of interacting with knowledgeable staff. Through TV spots, digital banners, social content, and more, the initiative emphasizes IGA’s commitment to service with sincerity and lighthearted humor. As Quentin Fachon of Sid Lee notes, it’s about evoking the warmth and authenticity of being truly looked after, while Caroline Duhamel of Sobeys adds that the campaign aims to set IGA apart by showcasing the passion and pride of its in-store teams. Running through June 26, 2025, the campaign spans multiple platforms including La Presse+, in-store signage, and IGA’s own media channels.
Teams spotlight
The teams with the most verified roles on IGA projects
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People spotlight
The people with the most verified roles on IGA projects
