Alfa Pastries
About Alfa Pastries
The work made for Alfa Pastries runs to 1 verified project since 2025 — mostly Launch. Most of it comes from 4 teams, including Sid Lee, Dentsu and Arketype. The people who work most often on Alfa Pastries projects include Didier Charette, Andrea Garceau and Jimmy Lambert.
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Alfa Pastries projects with the most verified people and teams
Inside the Alfa Pastries network
The people, teams, and projects that make up the Alfa Pastries network
Featured project
Smashing Good
To launch beloved Greek brand Alfa Pastry in Canada, Sid Lee created the “Smashing Good” campaign—a joyful homage to the Greek tradition of plate-smashing. Shot in Greece with local actors, the campaign blends humour, cultural authenticity, and celebration, while introducing Alfa’s frozen pastries to Canadian audiences through TV, online video, and social visuals.
Teams spotlight
The teams with the most verified roles on Alfa Pastries projects
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People spotlight
The people with the most verified roles on Alfa Pastries projects
