Coors Light
About Coors Light
The work made for Coors Light runs to 48 verified projects since 2013 — mostly Campaign, Brand and Advertising. Most of it comes from 44 teams, including mischief., Droga5 and Rethink.
Trending projects
Coors Light projects with the most verified people and teams
Inside the Coors Light network
The people, teams, and projects that make up the Coors Light network
Featured project
The Coooors Call
Coors Light’s “The Coooors Call” campaign turns football’s iconic “GOOOOAL” celebration into a branded cultural platform ahead of the FIFA World Cup 2026. Fronted by legendary commentator Andrés Cantor, the campaign stretches the brand’s identity by adding more “O’s” to “Coors” across ads, packaging, activations and social content as fan excitement builds throughout the tournament. Designed to live beyond traditional advertising, the campaign spans experiential events, retail, OOH, podcast sponsorships and fan participation mechanics, positioning Coors Light at the centre of soccer celebration culture in North America. The work also coincides with the launch of Coors 0.0%, reinforcing the brand’s ambition to fully embed itself in the expanding cultural relevance of football in the US.
Teams spotlight
The teams with the most verified roles on Coors Light projects
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People spotlight
The people with the most verified roles on Coors Light projects