Sobeys
About Sobeys
The work made for Sobeys runs to 5 verified projects since 2020 — mostly Campaign, Advertising and Strategy. Most of it comes from 6 teams, including FCB, Sid Lee and ANIMALS. The people who work most often on Sobeys projects include Andrea Garceau and Amber Kenneson.
Trending projects
Sobeys projects with the most verified people and teams
Inside the Sobeys network
The people, teams, and projects that make up the Sobeys network
Featured project
The Holiday Legend
IGA officially kicks off the holiday season with its brand-new Christmas tale, The Holiday Legend, created by Sid Lee. The 8th edition celebrates community spirit through Carole, who, after years of spreading holiday magic by cooking for her family, realises that traditions endure when shared. The story highlights the importance of mutual support, paying tribute to holiday heroes whose efforts create cherished memories. Sid Lee collaborated with SHED for animation and Rodéo Fx Audio for music and sound design, while Touché! supported media efforts. The Holiday Legend will air on television and online from November 27th to December 31st, 2025, in Quebec and New Brunswick.
Teams spotlight
The teams with the most verified roles on Sobeys projects
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People spotlight
The people with the most verified roles on Sobeys projects
