Noname
About Noname
The work made for Noname runs to 2 verified projects since 2025 — mostly Experiential, Video and Retail.
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Featured project
Grocery Goss
Groceries are boring, so No Name turned them into tabloid scandals. Loblaw's in-house Loblaw Agency and Mint created Grocery Goss, a limited-edition, early-2000s-style gossip rag that reports product truths as front-page drama. Eggs claim they're being 'gaslit' by protein lattes, Simple Check snacks 'consciously uncouple' from unwanted ingredients, and household products 'spill the dirt'. Retro yellow No Name newsboxes stocked with the tabloid and free snacks appeared across Toronto, Vancouver and Montreal, and the campaign then went on tour with yellow checkout lanes and sampling at the Calgary Stampede, OssFest and Vancouver Pride.