ManoMano
About ManoMano
The work made for ManoMano runs to 1 verified project since 2021 — mostly DigitalCampaign, Marketing and Advertising.
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Les cartons d'emménagement
ManoMano, a specialist DIY retailer, is extending its offer to renovation and gardening and wants to accompany projects right up to the move. It's our way of taking the first step to start a beautiful story with first-time buyers or new tenants: future DIYers and decorators at heart!" says Anaïs Harmant, Head of Brand, Communications & Media at ManoMano. Because after the move, there are always boxes that remain unpacked for a long, long time. How to avoid an unattractive clutter? The Marcel agency invented "moving boxes", the first boxes that you can leave lying around your home, without shame, because they look like very nice furniture. Who has never left boxes lying around in the corner of their living room, saying to themselves every day "Oh, that's okay, I'll open them tomorrow"? Who has never used them as a footrest or TV stand, because "in the meantime, it will do"? A lot of people. From this observation was born the new 100% digital campaign illustrating the signature "It's immediately easier with ManoMano". To accompany the campaign, an online game allows to win 150 limited edition boxes per day in the form of bookcases, TV sets, metal boxes... Targeted Results: Establish the brand platform in the gardening and interior decoration sector beyond DIY. To make the distributor known to a new, younger target, the first-time buyers. Credits: Creative Agency: Marcel Agency https://marcelww.com/#