Medidata
About Medidata
The work made for Medidata runs to 1 verified project since 2021 — mostly ClinicalData, Campaign and Platform.
Inside the Medidata network
The people, teams, and projects that make up the Medidata network
Featured project
Solve the Impossible
Challenge Medidata, a market-leading provider of cloud-based products for life sciences has been helping their customers design, launch, and run clinical trials for over 20 years. Known primarily for their clinical data cloud, RAVE EDC, Medidata had a strong growth ambition—to establish themselves as a unified platform of connected products, not a one-off provider. Our opportunity was to change the way the market thought of them, thus helping to expand their customer base while allowing them to cross-sell additional products to existing customers. Inspiration Medidata has a complex mix of stakeholders—everyone from enterprise-level decision-makers at pharmaceutical companies to outsourced contract resource organizations (CROs)—who all influence the buying decision. While we considered the sum-total of these audience needs and ensured that those insights informed the creative process, our brief ultimately came from our senior-most client, who said simply, “make us the most relevant and exciting brand in life sciences.” Idea Our creative platform—Solve the Impossible—draws from the attitude and spirit of the people that work at Medidata. More powerful than what they do or why they do it, this ability to offer what others can’t and help their customers to make the seemingly impossible real is Medidata’s true differentiator. Growth The Solve the Impossible campaign has dramatically changed how people think about Medidata. A new round of customer interviews describes a very different company—one that is no longer viewed as “slow” and “safe,” but “innovative, future facing, and inspiring.” Ongoing brand tracking research also paints a vastly different picture. Unaided brand awareness has risen from 18% to 79%, customer response has been overwhelmingly positive, and employees have been enthusiastically embracing the campaign—making the language of the manifesto their own.