Merch Aid
About Merch Aid
The work made for Merch Aid runs to 1 verified project since 2020 — mostly MarketingStrategy, eCommerce and NonProfit. Most of it comes from 1 team, including R/GA. The people who work most often on Merch Aid projects include Kevin Miner, Jake Lemkowitz and juliette delerue.
Trending project
Merch Aid projects with the most verified people and teams
Inside the Merch Aid network
The people, teams, and projects that make up the Merch Aid network
Featured project
Nonprofit Platform Leverages the Power of Design
The COVID lockdown that started in March 2020 created an unprecedented crisis for small businesses in New York City. Many once-bustling establishments completely shut their doors or had to drastically alter their business models. Locals wanted to help, and an online conversation emerged calling for local businesses to make merchandise buyable if they had any to sell. However, the businesses that needed the most help often had a limited online presence or no merch at all. A cross-discipline team created a nonprofit platform to enlist artists to create exclusive merch for local establishments, with all profits going to the business owners. In a matter of weeks, the team developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses. With collections often selling out within hours, the initiative was featured by the likes of Vogue and NBC. Following the death of George Floyd, Merch Aid collaborated with leading Black designers to create merch for Black-led nonprofits, raising $60,000+ in 24 hours and cementing Merch Aid as a game-changing model to support communities in need. In total, Merch Aid donated over $100,000 to small businesses and nonprofit organizations.
Teams spotlight
The teams with the most verified roles on Merch Aid projects
Team
People spotlight
The people with the most verified roles on Merch Aid projects
