Metlifecare
About Metlifecare
The work made for Metlifecare runs to 1 verified project since 2020 — mostly Radio, Retirement and Campaign.
Inside the Metlifecare network
The people, teams, and projects that make up the Metlifecare network
Featured project
Bringing Life to Retirement Villages
Retirement villages. Moth-ridden, smell like cabbage and jammed with tea drinking old people. Right? Wrong. But this was the perception for Metlifecare, NZ’s third largest retirement village provider. Our strategy was to invite non-residents into the world of Metlifecare, by leveraging their desire to learn and grow. Together we created the content-series ‘Makers Movement’. Makers Movement told the stories of residents learning new skills and sharing new found passions with others run as a 90” video. A shortened version ran as pre-rolls, and was created & ran across NZHerald.co.nz & Metlifecare.co.nz, full page advertorials in Canvas and NZ Herald and via paid Facebook. 30” regional radio campaign using ZB and Coast. Agency: Carat