Retirement
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Launching an APEX-Powered 401k Robo-Advisor Mobile App
A dramatically improved user experience focused not only on enabling participants to complete transactions in the mobile app but also to receive customized retirement education and guidance is a game-changer in the industry. Phase one of its mobile app, which launched in April 2021 in partnership with Praxent, was focused on creating an information-based platform similar to the website. Extremely pleased with how Praxent managed competing priorities in phase one by developing a stable platform and taking it to market quickly, BlueStar now was seeking to partner with Praxent to expand the platform’s functionality and meet the remaining challenges and requirements as part of phase two.
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