Mike's Hard Lemonade
About Mike's Hard Lemonade
The work made for Mike's Hard Lemonade runs to 11 verified projects since 2013 — mostly Campaign, Brand and AdCampaign. Most of it comes from 4 teams, including Company 3, VCCP and Havas. The people who work most often on Mike's Hard Lemonade projects include Scott Boyajan, Caitlin Byrnes and pip bishop.
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Inside the Mike's Hard Lemonade network
The people, teams, and projects that make up the Mike's Hard Lemonade network
Featured project
Hard Days Deserve a Hard Lemonade
Mike’s Hard Lemonade, the innovator behind the flavored malt beverage genre, is commemorating its 25th anniversary with a fresh ad campaign, aiming to underscore the notion that tough days merit a refreshing Mike’s Hard Lemonade. This new campaign celebrates diligence and portrays Mike’s Hard Lemonade as the ultimate remedy for hard-earned thirst. Dubbed "Hard Days Deserve a Hard Lemonade," the campaign introduces new characters, Hank and Joel, who serve as the brand’s gatekeepers. Positioned at a local convenience store, Hank and Joel interact with various customers who have faced challenging days and seek solace in a cold bottle of Mike’s Hard Lemonade. With a humorous touch, Hank and Joel tackle the serious task of quenching hard-earned thirst with the revitalizing taste of Mike’s Hard Lemonade. Mike’s Hard Lemonade not only pioneered the FMB category but has also established itself as the go-to reward after a tough day. This campaign reinforces the brand's core values by spotlighting those jubilant moments of refreshment.
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The people with the most verified roles on Mike's Hard Lemonade projects
