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With men constituting nearly 80% of suicides in the UK, it's alarming that they represent less than half of NHS therapy referrals, despite 1 in 8 men admitting to grappling with mental health challenges. Recognizing these disparities, our campaign aimed to spotlight these issues and position Mind as the leading charity for mental health support. Mind's Christmas campaign, crucial for both revenue and attracting new donors, tasked us with crafting a social acquisition initiative centered on combating the stigma surrounding men's mental health in the UK. Our objective was twofold: drive cash donations and raise awareness about Mind's indispensable services. The campaign saw an exceptional start, with donations doubling from the previous year within the first week, setting a positive tone and propelling momentum for the duration of the campaign.Teams spotlight
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