Ministry of Health Spain
About Ministry of Health Spain
The work made for Ministry of Health Spain runs to 1 verified project since 2022 — mostly Sugar, Consumption and Spain. Most of it comes from 1 team, including VMLY&R. The people who work most often on Ministry of Health Spain projects include Elvira Arzubialde.
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Ministry of Health Spain projects with the most verified people and teams
Inside the Ministry of Health Spain network
The people, teams, and projects that make up the Ministry of Health Spain network
Featured project
Sugar Kids
Each year, Spanish kids eat their own body weight in sugar. Challenge In Spain, there is an extremely high consumption of sugar amongst children, and one our of every three children suffer from being overweight or obese. From the ages of 9 to 12, the average child in Spain consumes 33.4 kg of added sugar each year — the equivalent of their own body weight. Idea We created a unique collection of children's sculptures made of sugar. They were placed in the main train station of Madrid so that everyone could see this harsh reality and start a conversation to try to solve this massive problem. Results With a budget of just €11,790, the campaign resulted in: More than 1,242 appearances in media 284M+ media impressions €7.2 million of earned media coverage Trending topic on Twitter A new law to reduce sugar consumption
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The teams with the most verified roles on Ministry of Health Spain projects
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The people with the most verified roles on Ministry of Health Spain projects
