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Orgullosos
Orgullosos ("Proud") is a three-spot comedy campaign for Leroy Merlin Spain built on a very recognisable impulse: when a home renovation turns out exactly as you dreamed it, you can't resist showing it off — to family, friends or complete strangers. Each film pushes that pride to an absurd extreme. A homeowner orders another pizza just so the delivery rider has time to admire the invisible joints of a new floor, a router technician is left baffled by a renovated kitchen and its breakfast bar, and a grocery delivery man ends up trying out the anti-fog mirror and Japanese toilet in a new bathroom. The campaign line, "If you can't resist showing it off, we did something right", ties the humour back to Leroy Merlin's turnkey renovation offer of advice, design, product, installation and financing.
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