Mira Showers
About Mira Showers
The work made for Mira Showers runs to 1 verified project since 2024 — mostly Website, Video and Brand. Most of it comes from 1 team, including IMA. The people who work most often on Mira Showers projects include David Procter BSC, Adam Knott and Sophie Crawford.
Inside the Mira Showers network
The people, teams, and projects that make up the Mira Showers network
Featured project
This Is More Than a Shower
Global full-service agency, IMA, has debuted a new brand platform and integrated campaign for leading shower manufacturer, Mira Showers. The new brand platform, ‘Rethink Showering’, is an evolved strategic direction for Mira. It is a brave pivot towards emotional storytelling, drawing on the very real and underrated role that showers play in modern life. Focusing on the narrative that a shower is one of the few places where one can be away from the world’s ever-increasing noise and distractions. To combat this, IMA has developed the strategic brand platform to focus on the real impact that Mira’s products have on people’s day-to-day lives. Bringing the product's powerful real-world purpose to the fore and leading and transforming the category in the process. The creative direction has been rethought in its own right - real, human, warm, unfiltered, tactile, and candid. It brings to life the reality of showering, with chipped mirrors and children’s toothbrushes. Director Joe Connor was chosen for his cinematic and human storytelling style. This authentic feel, combined with moments of relatability, and at the end of it all, a transformative moment, aims to associate Mira with a radically refreshing showering experience.
Teams spotlight
The teams with the most verified roles on Mira Showers projects
Team
People spotlight
The people with the most verified roles on Mira Showers projects
