mk2
About mk2
The work made for mk2 runs to 1 verified project since 2022 — mostly Campaign, Cinema and Film.
Inside the mk2 network
The people, teams, and projects that make up the mk2 network
Featured project
Making Cinema Matter
With Covid-19 keeping cinema doors closed, mk2 accelerated its digital transformation in order to stay connected to movie lovers. A reference in world art-house cinema, mk2 operates its cinemas as modern agoras, promoting quality filmmaking and supporting creative discovery. In a shifting industry, that meant adapting to new customer behaviours, and quickly. A multimedia destination under one roof to engage cinephiles. The mk2 offering was already rich and diverse - just disperse. The task was to streamline the digital experience into one unified hub for the film buff. mk2’s unique independent film catalogue at mk2 Curiosity and mk2 Trois Couleurs have been combined and reimagined as an online editorial platform, where the latest in cinema and culture is dissected. Timing was of the essence. In three months, AKQA built the entire ecosystem - mobile-first - including a centralised visitor account, video on demand, payment, CMS and more. A unified experience that confirms mk2 as a leading player. Delivered in less than 90 days, the optimised hub has transformed the mk2 digital offering. Higher performance has cut page load time in half, but most crucially for cinephiles, mk2 now provides its customers a universal access to the world of art-house cinema and beyond. Credits: MARIN KARMITZ NATHANAËL KARMITZ ELISHA KARMITZ https://www.akqa.com/work/mk2/making-cinema-matter/