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Turning the untimely death of a mobile phone into a memorable sustainability message, Mobile Muster’s “However it Dies” campaign uses darkly playful humour to encourage Australians to recycle their old devices. Created by Enigma and directed by Paul Middleditch, the latest film brings the platform to life through an everyday phone disaster set in a laundromat, reminding audiences that however a device meets its end, it still has somewhere useful to go. Rather than leaving unwanted phones forgotten in drawers or sending them to landfill, the campaign highlights recycling as a way to recover valuable materials, reduce hazardous waste and limit the need for further mining. Winner of the 2026 SBS Sustainability Challenge, the work combines an accessible behaviour-change message with an intentionally low-impact production approach.
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The teams with the most verified roles on Mobile Muster projects