Molslinjen
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The work made for Molslinjen runs to 5 verified projects since 2024 — mostly Optimization, Strategy and ArtificialIntelligence.
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The "Beregneren" campaign effectively engaged its target audience by focusing on a central strategy: identifying potential customers who use the expensive and inconvenient Storebælt Bridge when they could save both money and travel distance with MOLSLINJEN ferry services. The campaign reached potential customers with personalized calculations tailored to their location and allowed them to verify the savings themselves. This approach leveraged multiple channels, including MOLSLINJEN's website, social media, display ads, outdoor advertising, and emails. By using MOLSLINJEN's first-party data, the communication became even more personalized. The main campaign objective was to emphasize price and comfort as key factors in choosing MOLSLINJEN. Many first-time customers mistakenly viewed the ferry service as expensive due to last-minute pricing, unaware that the ferry is often up to 750 DKK cheaper than the Storebælt Bridge, especially for those living in northern parts of Denmark. The campaign aimed to raise awareness of these savings, particularly in the northern regions of Denmark, and encourage early bookings of cheaper ferry tickets.