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Monoprix is back ! is a full brand-identity refresh for the French urban retailer after nearly 95 years of layered graphic codes. The system clarifies and amplifies what made the brand singular rather than reinventing it: a redrawn iconic marker now named the POP, proprietary pattern and iconography, original illustrations, and a fully owned colour palette under the territory “le goût du bon et du beau.” The language unifies bag, app, aisle, window, loyalty, and storefront—reviving Prisunic-era graphic heritage and pop DNA so Monoprix reads again as a lifestyle brand of taste, not only a distributor. Rollout began mid-2026 across stores (Aix-en-Provence Mirabeau among the first), advertising, digital, and a complementary sonic identity.