Mothercare
About Mothercare
The work made for Mothercare runs to 4 verified projects since 2013 — mostly Brand, Campaign and Photography.
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Inside the Mothercare network
The people, teams, and projects that make up the Mothercare network
Featured project
Body Proud Mums
Mothercare’s press and outdoor campaign, created in response to research showing that over 80% of UK mums compare their post-baby bodies to unrealistic ideals, used un-retouched photography to celebrate real post-partum bodies and promote body confidence among new mothers. The project, which won Transport for London’s “The Women We See” competition, was originally conceptualized by Elliot Tiney and Anders Wendel, with Sarah Watson and Laura McGovern helping to bring it to life after their departure.