MyRepublic
About MyRepublic
The work made for MyRepublic runs to 1 verified project since 2021 — mostly Superunion, BrandIdentity and illustrations. Most of it comes from 1 team, including Superunion. The people who work most often on MyRepublic projects include Raymond Burger.
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MyRepublic projects with the most verified people and teams
Inside the MyRepublic network
The people, teams, and projects that make up the MyRepublic network
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MyRepublic new brand identity
Founded in 2011, MyRepublic is the fastest growing telecom operator in Asia-Pacific, with operations across Singapore, New Zealand, and Australia. MyRepublic’s mission is to be the world’s largest enabler of deep, meaningful, trusted relationships between customers and products. With these not-quite-modest credentials firmly under its belt, the telecoms giant is set to expand further into the world. Over the past ten years, the business has grown remarkably from a challenger brand to an industry leader through its ability to enable the seamless delivery of layered services to consumers and businesses. MyRepublic leadership have invested in its future wisely, expanding connectivity services and growing its unique platform offer, a telco-to-telco business solution that brings the cloud-based software based on open standards to other telecommunication companies across the globe. With an ambition to become a leader in the global telecom sector, one that is set to play out over the next decade in one of the most exciting regions of the world. In recognition of its journey from a challenger to a global telecom leader with a global growth ambition, MyRepublic asked Superunion to transform its brand. And they responded by designing a brand with pizzazz. The strategy was to mark a generational shift within the organisation’s brand and culture. Superunion wanted the brand to reflect its status as an industry leader, whilst keeping true to its legendary down-to-earth personality, with a refreshing sprinkling of Gen Z. Inspired by MyRepublic’s mission to be the world's largest enabler of deep, meaningful, and trusted relationships between customers and tech products, they asked MyRepublic customer community what they think of the brand. Guided by their positive reviews, Superunion created a brand idea which summed up its personality: ‘People who get People.” This big organising idea was used across the new visual identity and a brand campaign, ‘No Surprises’, which epitomised a friendly, personable tone of voice in the messaging and imagery. Working in partnership with MyRepublic's in-house team, in collaboration with Amsterdam-based illustrator Raymond Burger, Superunion created an identity with screen-first principles. Using an evolution of the brand's signature rocket silhouette, set against its iconic purple brand colour, the new logo simplifies and modernises the original marque to be instantly recognisable, no matter if viewed on a 50-inch display or a five-inch smartphone. With the new brand identity, MyRepublic vastly differentiated itself from other internet and telecoms service providers. It embraces a modern, personable tone and personality that is intelligent, yet down to earth. Setting it apart from other brands in the industry, to boldly go - into new realms - where no others has gone before. Credits Agency: Superunion Partner: Raymond Burger, illustrator — Scott Lambert, Creative Director, Superunion Singapore — Ji Jing, Group CMO
Teams spotlight
The teams with the most verified roles on MyRepublic projects
Team
People spotlight
The people with the most verified roles on MyRepublic projects
