Trending project
Naked UK projects with the most verified people and teams
Inside the Naked UK network
The people, teams, and projects that make up the Naked UK network
Featured project
The "Everyday Adventure" campaign by Naked, marks a significant shift in the brand's identity, moving beyond its traditional Asian cuisine offerings to embrace a diverse range of global flavors. Collaborating with youth marketing agency Livity, Naked introduced new products such as Korean-style chicken noodles, Mexican-style chipotle rice, and Italian-style carbonara pasta with miso. The campaign, targeting Gen Z and millennials, emphasizes the convenience and bold taste of Naked's instant meals, suitable for various settings like studying, commuting, or attending festivals. Directed by Sannchia Gaston and produced by Curated London, the creative was co-created and tested with young people across the UK to ensure authenticity. The campaign launched across video-on-demand platforms and social media channels, including TikTok, Facebook, and Instagram, aiming to inspire consumers to infuse adventure into their everyday meals.
Teams spotlight
The teams with the most verified roles on Naked UK projects
People spotlight
The people with the most verified roles on Naked UK projects