National Center for Missing & Exploited Children
About National Center for Missing & Exploited Children
The work made for National Center for Missing & Exploited Children runs to 2 verified projects since 2019 — mostly Campaign, Social and AdCampaign. Most of it comes from 1 team, including VCCP. The people who work most often on National Center for Missing & Exploited Children projects include Christian Nurse, Nikki Sikes and Kelsey Wilkins.
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Runaway Train 25
The National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have announced the launch of Runaway Train 25, a cross-industry initiative to reinvent the search for missing children with the release of a new music video. The video reinterprets the award-winning Soul Asylum song "Runaway Train" with musical artists Jamie N Commons and Skylar Grey featuring Gallant. In the 1990s, the original "Runaway Train" video by Soul Asylum, NCMEC and director Tony Kaye featured 36 missing kids. After it aired on MTV, 21 of those missing kids were recovered. Runaway Train 25 is directed by RSA Film's Emmy-award winner Jake Scott and the record is produced by Grammy-nominated producer Jayson DeZuzio of KIDinaKORNER. Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children. The video automatically updates itself with the profiles of missing children from the NCMEC database based on a viewer's location, which people can share across Twitter and other social media platforms. People can now visit runawaytrain25.com to view the dynamic music video. Runaway Train 25 asks people who visit the website to share the music video on Twitter and other social media channels using #MissingKids and #RunawayTrain25 to help publicize cases through their personal networks and change the search for missing children across the country. The site will have functionality to make it easier to find and report missing kids, such as pausing on the image of a child and reporting where they've been seen, in addition to allowing users to create and share a custom video for a missing loved one or someone missing from their community. Digital billboards and transit screens nationwide will support the initiative using geo-targeted dynamic feeds to display photos of missing children by location. The donated ads will also drive users online to view and share the Runaway Train 25 music video.
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