National Women's History Museum
About National Women's History Museum
The work made for National Women's History Museum runs to 2 verified projects since 2020 — mostly SocialIssues, BrandIdentity and informationcampaign. Most of it comes from 1 team, including BBH. The people who work most often on National Women's History Museum projects include Ashley 'Koomba' Simmons.
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Inside the National Women's History Museum network
The people, teams, and projects that make up the National Women's History Museum network
Featured project
Glass Ceiling Breaker
Kamala Harris was about to break through one of the highest glass ceilings there is. She was about to become the first woman, first Black American, and first Asian American to hold the United States’ second-highest office. We thought that fact deserved some attention. This is the story of how we broke some glass to commemorate Kamala Harris in the way she deserved - and got billions of eyeballs on the work. The Problem The narrative around the US Presidential inauguration had become even hotter than previous years. It was threatening to throw what was meant to be a momentous occasion into the shadows: Kamala Harris was about to become the first woman, first Black American, and first Asian American to hold the United States’ second-highest office. We thought that fact deserved some attention. It’s a moment that’s historic in any year, but it felt particularly important in 2021, given we were emerging from a period of sexist and racist rhetoric emanating from the White House, and a commensurate rise in racist attacks. And just weeks before the glass breaking of the inauguration, we’d seen a far scarier form of glass breaking, when an armed mob stormed the Capitol. The Zag Commemorate a glass-breaking moment with a portrait made of… broken glass. The Results - The Vice President herself visited - 6.26bn online readership - 90+ broadcast news mentions (from both left and right-wing media) - The Second Gentleman called it ‘incredible’ - 26k in-person AR filter interactions in just 3 days - 112m social impressions - Awarded Gold for Craft and Idea at the International Andys
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The teams with the most verified roles on National Women's History Museum projects
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People spotlight
The people with the most verified roles on National Women's History Museum projects
