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Emerging from the COVID-19 pandemic with a redeveloped portal dashboard, a PPP loan origination and the servicing firm launched an online marketplace, providing SBA loans as well as accounting, insurance, marketing, and legal services to small businesses owners. NEWITY engaged Praxent to reimagine, redesign, and redevelop its Smart Portal; design and implement multiple integrations; and introduce new features and functions to accommodate its new users and services. With the launch of Smart Portal 2.0, in addition to business loan solutions, NEWITY now offers managed accounting, insurance, marketing, and legal services to its Members. The new dashboard offers an intuitive user experience and has enabled NEWITY to serve more users, scale its partnerships, and onboard new product offerings. Third-party integrations provide a seamless, automated, self-serve experience for NEWITY members. Finally, NEWITY’s Member Services team has seen a significant decrease in support requests related to the portal, which has freed them to focus on the Members’ overall experience. Credits: Agency: Praxent https://praxent.com/