Niantic
About Niantic
The work made for Niantic runs to 8 verified projects since 2009 — mostly AR, AI and Campaign. Most of it comes from 3 teams, including Pulse Films, Gravity Road and Thirty Two Music.
Trending projects
Niantic projects with the most verified people and teams
Inside the Niantic network
The people, teams, and projects that make up the Niantic network
Featured project
Meet You Out There
Niantic launched its first brand campaign, "Meet You Out There," to promote its vision of a "real-world metaverse" centered around augmented reality (AR) technology. The campaign, which includes a two-minute film, encourages people to step outdoors and use Niantic's AR tech to enhance real-world experiences. The film highlights the company’s belief that the metaverse should be about connecting with reality, not escaping it. It features an AR version of Niantic's logo, an airship, visible through its Lightship platform, and was showcased in Times Square with additional activations like art giveaways and a special event for employees. Through this campaign, Niantic aims to distinguish itself from other tech giants, like Meta, by promoting AR as a tool to enrich, rather than replace, the real world.
Teams spotlight
The teams with the most verified roles on Niantic projects
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