Norauto
About Norauto
The work made for Norauto runs to 1 verified project — mostly Advertising. Most of it comes from 1 team, including BETC. The people who work most often on Norauto projects include Romain Arrigoni.
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Paving The Way
Three years after its last campaign, 'Moving you every mile of the way,' Norauto returns to TV and online with a new film celebrating car drivers. In a bid to underscore the vital role brands can play in steering society toward a more responsible driving ethos, Norauto enlisted BETC Paris for this latest brand campaign. Continuing its trajectory since 2021, the brand positions itself as a facilitator for drivers seeking to minimize their impact through affordable solutions accessible to all. The centerpiece of this initiative is a 60-second film titled 'PAVING THE WAY,' set to air on TV from April 2024. It unveils the brand's motto, "Paving the way for tomorrow's drivers," and introduces a fresh musical identity with a catchy cover of Johnny Nash's 'I Can See Clearly Now,' famously performed by Jimmy Cliff. Jerome Dumont, Norauto France's chief marketing officer, explains, "French people remain attached to their vehicles, despite turning to alternative mobility options. However, they face contradictions as they aim to reduce their environmental footprint while relying on cars for daily needs. Norauto steps in to facilitate this transition with affordable, conscious, and responsible mobility solutions." The campaign's centerpiece features a woman driving through a world of children, embodying simple, environmentally-friendly behaviors like waste recycling and bicycle use. This vision represents a future where responsible driving habits are instilled from childhood, fostering a planet-friendly ethos. Jean-Patrick Spitz, vice-president of BETC Paris and BETC FULLSIX, notes, "This campaign exudes energy and optimism, reaffirming our belief that drivers shape the future of driving." Olivier Apers, vice-president and executive creative director of BETC Paris and BETC FULLSIX, adds, "Our children lead by example, showing us the way to better driving habits through optimism." Directed by Reynald Gresset (CAVIAR), the film captures this optimistic spirit while underscoring Norauto's commitment to sustainability. Accompanying the 60-second film are a series of 15-second spots spotlighting Norauto's various services, including eco-control maintenance, tire and battery recycling, and installation and maintenance of at-home electric charging stations for electric and hybrid vehicles.
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