Northern Trains
About Northern Trains
The work made for Northern Trains runs to 1 verified project since 2024 — mostly Advertising. Most of it comes from 1 team, including Armoury. The people who work most often on Northern Trains projects include Beth Roberts.
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Northern Trains projects with the most verified people and teams
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The people, teams, and projects that make up the Northern Trains network
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Glide into work!
CreativeRace, a leading marketing and creative agency based in Leeds, proudly announces its recent partnership with Northern Trains on an innovative TV advert which launched earlier this month. The project involved storyboarding and illustrative embellishments, marking a significant step forward in creative development for Northern’s brand platform, Go Do Your Thing. The creative brief aimed to showcase the myriad possibilities on its network and convey the quality of the Northern service, fostering brand trust and enhancing the appeal of train travel compared to driving. Exploring the questions "Why Northern" and "Why Trains" was pivotal to the strategy. With TV providing wide-reaching impact and establishing the strongest emotional connection with audiences, it was an opportune moment for Northern to promote more leisure trips and a more efficient commute for the upcoming year. Oliver Osborne, Head of Creative at CreativeRace, expressed his excitement for the collaboration, stating: "Working with Northern Trains on this project has been an exhilarating journey. Our team has invested their creativity and expertise into every aspect, from the initial concept to the final execution. We take pride in our contribution to bringing Northern Trains' vision to fruition, and we believe this TV advert will encourage more people in the North to choose train travel." CreativeRace collaborated with esteemed director Amy Becker Burnett, who elevated the scripts and storyboards to new heights. Amy is passionate about intriguing characters and distinctive perspectives, often working with real individuals and adopting a progressive approach to casting. The advert was filmed on location in Manchester and Blackpool, showcasing key landmarks and stations in the North. The outcome is a captivating visual experience, capturing the essence of Northern Trains' brand and clientele while offering a fresh and compelling outlook on the benefits of train travel. Claire Rowland, Head of Sales and Marketing for Northern, commented: "We're thrilled with our partnership with CreativeRace for our latest TV ad, a cornerstone of our advertising efforts. Over the past three years, Northern’s steadfast focus on the customer and marketing has propelled impressive revenue growth and community connections across the North, fostering both social value and economic growth in both the leisure and commuter markets. We hope it inspires customers, new and old, to explore the numerous possibilities on their doorstep and to opt for the train for their commute.” This professional campaign titled 'Glide into work!' was published in the United Kingdom in February 2024. It was created for the brand Northern Trains, by ad agencies Armoury London and Creative Race. This Content and Film media campaign is related to the Transport industry and contains one media asset. It was submitted approximately one month ago.
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The teams with the most verified roles on Northern Trains projects
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The people with the most verified roles on Northern Trains projects
