NTT
About NTT
The work made for NTT runs to 4 verified projects since 2018 — mostly Superunion, gotomarket and Campaign.
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Featured project
Waves of Will
Dentsu Lab, in collaboration with a global technology partner, has unveiled Waves of Will, a live dance performance demonstrating how advanced technology and R&D can create emotionally resonant, human experiences. The performance features a professional dancer living with ALS who uses a brainwave interface to control a mixed-reality avatar, actively translating her will into movement. The piece unfolds across three acts, with additional dancers joining to create a powerful, immersive performance that transforms complex neuroscience into intuitive storytelling. Part of a long-term initiative exploring inclusive and human-centered innovation, the project exemplifies how technology, design, and creativity can converge to deliver cultural impact, emotional engagement, and meaningful client experiences, turning cutting-edge research into world-first, socially relevant moments.