NYC Pride
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The work made for NYC Pride runs to 3 verified projects since 2022 — mostly Campaign, Branding and Pride.
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Bury The Bills
Havas New York, the North American flagship agency of Havas Creative Network, partnered with NYC Pride, the organization that plans and produces New York City's official LGBTQIA+ Pride events, on a campaign designed to shine a light on the more than 300 bills lawmakers in the United States introduced this year that impose limitations on the freedoms of the LGBTQIA+ community. At this year's New York City Pride March, one of the largest annual Pride celebrations in the world, Havas New York's "Bill Boards" lined the streets of the march route, gaining the attention of tens of thousands of participants and spectators. Each "Bill Board" featured a different bill, along with a Flowcode QR code and call-to-action to all those opposing the laws to #BuryTheBills. In addition, understanding that state lawmakers legally cannot turn off their fax machines, each action triggered faxes of unapologetic stories of queer love from popular novels to the lawmakers responsible for the bills in an effort to spread love and ultimately change their minds. Credits: Agency: Havas New York https://nyc.havas.com/