Old Spice
About Old Spice
The work made for Old Spice runs to 37 verified projects since 2009 — mostly Campaign, Advertising and Video. Most of it comes from 20 teams, including Wieden+Kennedy, Company 3 and Carbon. The people who work most often on Old Spice projects include James King-Loo Yu.
Trending projects
Old Spice projects with the most verified people and teams
Inside the Old Spice network
The people, teams, and projects that make up the Old Spice network
Featured project
Mom Song 'The End of Adolescence'
A popular grooming brand has revived its viral 2014 hit with a ‘90s R&B-inspired remake aimed at a new generation of moms whose sons are growing up. The new film, titled The End of Adolescents, follows a mother as she comes to terms with her son’s transition into manhood, humorously lamenting his independence, maturity, and even his new girlfriend through song. Featuring a reimagined take on a classic R&B ballad, the video highlights the products that have transformed her boy into a man, including deodorant, body wash, and shampoo. Shot in a single day with nostalgic visuals, the campaign avoids typical “bro” humor to tell a relatable coming-of-age story, with versions running across linear, streaming, digital, and social platforms.
Teams spotlight
The teams with the most verified roles on Old Spice projects
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People spotlight
The people with the most verified roles on Old Spice projects
