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Onebright is a personalised on-demand mental healthcare company that aims to deliver a complete mental health service at scale. The Challenge Following a rebrand, Onebright required a new website that would enable them to re-launch with impact. Onebright challenged Kitty with the job: to design and build a standout, best-in-class site that would articulate their unique business proposition & set Onebright up for success. Operating within a competitive market, Onebright needed a website that championed their bright and positive branding, communicating their difference in the market and establishing cut through among other mental health brands. The challenge was twofold: to increase the number of potential clients contacting them and to increase the number of registered clinicians working with Onebright. The Solution Kitty’s solution involved the undertaking of a full UX and UI process; developing a complete user journey that – combined with a fresh design – would set the brand up for success and drive users towards the intended conversion points. Kitty decided that the best suited CMS for the new website was WordPress: fully customisable and suitable for the client’s requirements and ambitious growth strategy. Considering the sensitive nature of the patient reports & data, security of the site was of utmost importance – another reason that WordPress was the best suited CMS. A key requirement for the new website was the inclusion of a “Clinician Zone”: a gated area of the website within which clinicians could file & record their client reports. Kitty’s solution was to build a password protected area of the website, assigning individual logins to clinicians and ensuring all client forms within the zone were encrypted, to protect sensitive information. https://onebright.com/