Parmigiano Reggiano
About Parmigiano Reggiano
The work made for Parmigiano Reggiano runs to 5 verified projects since 2023 — mostly Advertising, Social and Event. Most of it comes from 4 teams, including VML, Sizzer and Lanfranco&Cordova. The people who work most often on Parmigiano Reggiano projects include Bruno Franchino.
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Parmigiano Reggiano projects with the most verified people and teams
Inside the Parmigiano Reggiano network
The people, teams, and projects that make up the Parmigiano Reggiano network
Featured project
Più Grande, Insieme
Più Grande, Insieme (Greater, Together) launches a new global positioning for Parmigiano Reggiano, built on the idea that the cheese's thousand-year greatness is open to everyone who wants to discover it, taste it and share it. The film moves through a chorus of everyday and extraordinary moments, from a picnic with friends by a lake to an outdoor wedding reception where a whole wheel takes the place of the cake, each one connected by the same small gesture of breaking off a piece of Parmigiano Reggiano and passing it on. Jimmy Fontana's classic "Il Mondo", reinterpreted by Roman artist Wrongonyou, carries the story, and the campaign closes on the new brand pay-off. Launched in Italy in October 2025 across TV, social and out-of-home, the campaign then rolled out in France and Spain with the same cross-media approach, as the Consorzio speaks to the world with a single, consistent voice.
Teams spotlight
The teams with the most verified roles on Parmigiano Reggiano projects
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People spotlight
The people with the most verified roles on Parmigiano Reggiano projects
