Parmigiano Reggiano
About Parmigiano Reggiano
The work made for Parmigiano Reggiano runs to 3 verified projects since 2023 — mostly Advertising, Campaign and Social. Most of it comes from 1 team, including Lanfranco&Cordova. The people who work most often on Parmigiano Reggiano projects include Bruno Franchino.
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Pronunciation Of Parmigiano Reggiano
The Parmigiano Reggiano Consortium has launched a campaign with L&C to educate Americans on correctly pronouncing "Parmigiano Reggiano" and distinguish it from generic cheeses often mislabeled as "parmesan." Led by celebrity chef David Rocco, the initiative includes engaging street interviews in New York and a social media contest where participants can share their pronunciation attempts using #sayparmigianoreggiano for a chance to win a whole wheel of authentic cheese. The campaign aims to celebrate the heritage, quality, and craftsmanship of this iconic Italian product.
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