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PATH is a global public health organization dedicated to equity and innovation, driving advancements in vaccinations, sexual and reproductive health, diagnostics and nutrition. Instrument helped PATH become as innovative in the digital space as they are in public health, putting them in a better position to move humanity forward. PATH came to Instrument with a simple ask - create a website that would allow more people to learn about their life saving work. After a year of unprecedented collaboration, they launched not only a best-in-class digital publishing product, but also a transformed organization that redefines what an NGO can be. Through brand and organizational strategy, positioning, a holistic global rollout, and the full design and development of their new publishing tool, Instrument was honored to be a part of building a new path for humanity where better health means stronger countries, growing markets, shifting economies, and social progress for all. Credits: Digital Agency: Instrument https://www.instrument.com/