Peet’s Coffee & Tea
About Peet’s Coffee & Tea
The work made for Peet’s Coffee & Tea runs to 2 verified projects since 2020 — mostly TVSpot, BrandActivation and AdCampaign. Most of it comes from 1 team, including Cutwater. The people who work most often on Peet’s Coffee & Tea projects include Gong Liu.
Trending projects
Peet’s Coffee & Tea projects with the most verified people and teams
Inside the Peet’s Coffee & Tea network
The people, teams, and projects that make up the Peet’s Coffee & Tea network
Featured project
Coffee First & What fills your cup
Nobody but a dedicated few knew that Alfred Peet started the coffee revolution. And at a time when more and more people want authenticity from their brands, there is no other as authentic and dedicated to the advancement of the coffee than Peet’s. Problem No one was aware of Peet’s Coffee & Tea’s 50 year commitment to crafting better coffee. Our job was to tell them, and reinstate Peet’s as the original craft coffee in an emotional and authentic way by outhinking rather than outspending the competition. Insight The Only Path Worth Taking is the One You Make Yourself. This point of view on life is what drove Alfred Peet to start his business, and that mentality is still true today in the minds of loyal “Peetniks” who believe wholeheartedly in the brand. Solution Coffee First. In honor of Peet’s 50th anniversary Cutwater launched a brand campaign highlighting Peet’s passion and dedication to being the original craft coffee. As a follow-up, they launched the “What Fills Your Cup?” campaign to emotionally connect with our audience through their passions. Relevancy Both “Coffee First” and “What Fills Your Cup?” campaigns exceeded industry and previous brand benchmarks. Our “What Fills Your Cup?” partnership with Snapchat was so successful that Snapchat now uses it as one of their case studies for best-in-class integration with their platform.
Teams spotlight
The teams with the most verified roles on Peet’s Coffee & Tea projects
Team
People spotlight
The people with the most verified roles on Peet’s Coffee & Tea projects
