This is why PenSam makes such good sense How do you make something as distant as pension relevant to those, who are more preoccupied with the life they are living in the here and now? You tell them that they can continue to live the life they prefer – even after they stop working. And you do it by producing short, immersive film portraits on Facebook. It has turned out to make good sense. In just six months, PenSam got 13,000 new followers. https://www.eiffelcph.dk/