Penumbra
About Penumbra
The work made for Penumbra runs to 1 verified project since 2020 — mostly Website, Community and Campaign.
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Black Out The Vote
Penumbra Theatre, Minnesota’s only professional Black theater, had been working to evolve its mission into one that focuses on racial equality and healing through the arts. In 2020, following the murder of George Floyd in Minneapolis, that evolution became urgent and we worked with their team to announce the Penumbra Center for Racial Healing. It wasn’t enough to just announce it, however. We took action. Because Penumbra has been lifting up black voices for 40 years. And because work keeps twice as many Black and Latinx voters from the polls as white voters. We launched Black Out the Vote, a nonpartisan campaign to increase voter turnout among Black, Latinx, Indigenous and other historically disadvantaged communities. We asked business owners to stand with Penumbra by pledging to give employees paid time off to vote, ensuring all employees an equal opportunity to make their voices heard. #BlackOutTheVote toolkits to help businesses raise awareness, show solidarity and encourage other businesses to join the movement before and on Election Day. Toolkits included black “I Voted” stickers, screen-printed posters and other materials for businesses to “black out” their storefronts, turning them into street-level billboards.