PERIOD.
About PERIOD.
The work made for PERIOD. runs to 3 verified projects since 2022 — mostly Campaign, Strategy and Marketing. Most of it comes from 2 teams, including Patients & Purpose and Public Inc.. The people who work most often on PERIOD. projects include Mark Flanjak, Vinit Borrison and Barclay J. Maude.
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Inside the PERIOD. network
The people, teams, and projects that make up the PERIOD. network
Featured project
Crampus
Social-impact agency Public Inc. has created a new campaign that aims to bring awareness to the reality of period poverty in the U.S. and Canada. This campaign will drive donations to PERIOD. this holiday season. “The solvable crisis of period poverty affects 36% of people with periods in Canada and the U.S. This campaign shows that we can all be a part of the solution, making period products accessible in public places,” said Michela Bedard, Executive Director of PERIOD., a global non-profit organization committed to ending period poverty and stigma. “In order for everyone to fully engage in work and school, we need to ensure that where toilet paper is freely supplied, so are period products.’” According to proprietary research conducted in December of 2023 by Public Inc. in partnership with YouGov, nearly 1 in 3 females who menstruate (31%) in Canada and the U.S. say they or their family have struggled to afford menstrual products, the weighted average for both countries. When including all people who menstruate, that number jumps an additional 5 percentage points. “Period products are often taxed by local jurisdictions, making these essential items even more expensive for people who need them. When Public Inc. brought us the idea of Crampus spreading the word about period poverty, we couldn’t say no,” added Bedard. In fact, 50% of people with periods agree that the rising cost of period products (e.g., pads, tampons, menstrual cups, period underwear etc.) has made them change their purchase habits for other products.
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