PIFF
About PIFF
The work made for PIFF runs to 1 verified project since 2018 — mostly Rebranding and Modern.
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Portland International Film Festival
After 25 years working with the same design firm, the Portland International Film Festival (PIFF) decided it was time for a change. PIFF came to Swift looking for a modern creative agency who could not only deliver a complete rebrand, but help guide them into the future as a force in the international festival circuit. While classic cinema is steeped in tradition, “Cinema Unbound” speaks to an ever-changing medium that transcends definition. To reflect the collision of established and emerging creativity, the new PIFF logo weaves together sans serif and serif fonts, uppercase and lowercase, resolving in a mark that evokes movement. With nods to the past, the PIFF lockup turns an eye to the future. www.swift.co