Pipslay
About Pipslay
The work made for Pipslay runs to 1 verified project — mostly UI, VisualDesign and Development.
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Rapid Results Market Research Tool
Overview: For brands who strive to integrate current market trends with their business goals, Piplsay is a game changer. Piplsay uses advanced data science and automation to connect brands to real and verified people in more than 50 countries – giving brands a 360-degree analytical view of consumer insights by tapping into the opinions of a broad spectrum of consumers globally. These companies get a full snapshot of nationwide or niche consumer audiences within hours - a cost-effective approach compared to traditional research. They asked Momentum to re-imagine their new market research platform, which has over a million daily respondents at their fingertips. Challenge: Momentum was challenged to re-imagine their new market research platform, which has over a million daily respondents at their fingertips. Our Approach: Combining Strategy and Research to Drive Product Decisions. Apart from immersing ourselves in supporting documentation provided by the client, the agency conducted a current state assessment, heuristic evaluation, a prioritization exercise, workshop, and customer journey mapping. In addition, they looked into the traditional market research constructs and applied real-life business scenarios. From our research, Momentum have created their first PoC shifting into an MVP that gives the key decision-makers in FMCG important insights into their product's performance, awareness, and popularity. Research - Expert Analysis - Focus group - Discovery Workshop Strategy - User Personas - Journey Mapping - Ecosystem Maps - Workflow Modeling - Information Architecture - Requirements Definition Outcome: Realtime, Rapid Insights. Understanding the types of content, their usage and fit, and grouping was key to knowing our general visual structure. From our sketches, we quickly turned them into block frames to understand how things fit together with sizes similar to what they would be on high-fidelity mockups. As a result, Piplsay now has the platform to offer real-time, rapid insights into what traditionally takes months to produce from a research agency. This is a platform where marketers or c-level executives can make an informed decision within minutes on what would usually take weeks or months to do based on what the ‘Piplsay’ is. Design - UI Design Sprint Planning - UI Design And Prototyping - Visual Design - User Validation - UI Specification - Style Guide Development - Front-End Development