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Forever Kids
Renault opened its online merchandising shop, "The Originals Store Renault", presenting miniatures of the brand's most emblematic models: R5, 4L, R12 Gordini, Twingo.... A perfect opportunity for the French carmaker to rekindle the love of the brand and the passion for cars, with a series of visuals that will awaken the imagination of the children in every car lover. The three visuals of the campaign take up the codes and aesthetics of the great action films and legendary chase scenes such as the one in the film "Bullitt" with Steve McQueen (jumps, skids...). The settings are inspired by three major American cities - San Francisco for the R5 Turbo, Chicago for the R12 Gordini and New York City for the 4L - and each visual tells its own story, leaving the imagination free to run wild. The tagline, "do try this at home" is an invitation to make these stories your own with the Renault miniatures, and is a nod to the references found on this type of stunt. The three visuals produced by Publicis Conseil were produced in full 3D by The Scope studio, in order to allow for an ultra-realistic scale-up of the miniatures in life-size settings.
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