Piz Buin
About Piz Buin
The work made for Piz Buin runs to 2 verified projects since 2022 — mostly Marketing, Advertising and Billboard.
Trending projects
Piz Buin projects with the most verified people and teams
Inside the Piz Buin network
The people, teams, and projects that make up the Piz Buin network
Featured project
Piz Buin – UV Billboard
Piz Buin® UK, the sunscreen brand of Johnson & Johnson, launched an OOH campaign highlighting the dangers of UV light, with the ad changing from day to night. The campaign highlighted the dangers of UV light, with the ad changing from day to night, using UV lighting to demonstrate the damage the sun can cause to unprotected skin. Placed in Southwark, London, the billboard uses overhead lighting with special bulbs to activate the night UV print. As the sun sets over London, the model’s skin suddenly shows the effect of too much sun, and new messaging appears, with the primary ‘Get it On’ strapline changing to ‘Should’ve Got it On’. The printed copy is overlaid with clear UV paint in a stencil application so it is undetectable during the day. Once the overhead UV lights come on at night, the UV paint becomes visible. Credits: Agency: Rapport https://rapportww.com/