Plaza Vea
About Plaza Vea
The work made for Plaza Vea runs to 3 verified projects since 2019 — mostly Campaign, Strategy and Video.
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Redesigning For E-Nclusion
In April 2023, Peruvian chain PlazaVea Supermarkets created a down-scaled version of its website to allow shoppers in rural areas with a poor internet connection to shop online. High-resolution images require a longer processing time, so when the PlazaVea website detects poor internet reception, it switches to a 72% down-scaled version that can function on a 2G network. Also, to avoid customers losing their online orders due to a poor or unstable internet connection, the website keeps order payments on hold until there is a better internet signal so transactions can be completed. The Redesigning for E-nclusion initiative was created with Fahrenheit DDB Lima, Peru. Three PlazaVea stores in Cusco deliver to rural areas and the supermarket chain plans to add a further four in other provinces by 2024. The campaign is ongoing and is being promoted through radio, out-of-home and Facebook. Results / According to the agency, the supermarket made over 300 deliveries during the first week and PlazaVea’s website experienced a 10% increase in website traffic.