Premier Inn
About Premier Inn
The work made for Premier Inn runs to 6 verified projects since 2019 — mostly Campaign, Marketing and Experiential. Most of it comes from 8 teams, including Leo Network, OMD and Final Cut. The people who work most often on Premier Inn projects include Yiani Andrikidis.
Trending projects
Premier Inn projects with the most verified people and teams
Inside the Premier Inn network
The people, teams, and projects that make up the Premier Inn network
Featured project
Do Your Thing
Premier Inn has partnered with Leo Burnett UK for its latest campaign, "Do Your Thing," emphasizing the hotel chain as a welcoming and inclusive destination for all travelers. The campaign, which spans TV, cinema, digital audio, social media, and radio, highlights the diverse reasons people choose to stay at Premier Inn, from business trips to cosplay events. Central to the campaign is a 60-second film, shot at Premier Inn’s all-electric hotel in Swindon, showcasing various characters and set to a re-recorded demo of "It's Your Thing" by the Isley Brothers. Directed by Alicia MacDonald and Florence Noble, and produced by Missing Link Films, the campaign also includes unique social media content created by followers, promoting brand engagement. To ensure authenticity, Premier Inn collaborated with The Diversity Standards Collective on casting and script development. Sir Lenny Henry's iconic voice delivers the campaign message across all channels, introducing Premier Inn's new 'Next Evolution style rooms' and Silentnight beds.
Teams spotlight
The teams with the most verified roles on Premier Inn projects
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People spotlight
The people with the most verified roles on Premier Inn projects
