Protect Our Winters Canada
About Protect Our Winters Canada
The work made for Protect Our Winters Canada runs to 2 verified projects since 2020 — mostly Outdoor, Programatic and AwarenessCampaign.
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Fact Avalanche
With natural disasters occurring all over the world, climate change deniers still continue to spread false information about climate change—including people in power, such as politicians and fossil fuel lobbyists. Sid Leepartnered with Protect their Winters Canada (POW), a non-profit fighting climate change, to set the record straight with Fact Avalanche. The project made . Burying lies in truth In time for the 2019 Canadian elections, Sid Lee launched the Fact Avalanche: an online tool designed to counter misinformation and skepticism surrounding climate change and engulf climate change deniers’ tweets in truth. Whenever one of the influential climate change deniers Sid Lee targeted tweeted an incorrect claim about climate change, Fact Avalanche subscribers were alerted via text, email or Slack prompting them to #FactBack with scientific facts from a custom fact bank built in partnership with Canadian universities and scientific climate partners at IC3 (Interdisciplinary Centre on Climate Change). #FactBack GIFs and stickers were also created so people could take action on social platforms outside of Twitter. A snowballing movement The Fact Avalanche is a testament to the passionate drive from people all around the globe fighting for climate action. Partnering with POW, Sid Lee created this platform to give a voice to people striving to not only save the state of their playgrounds, but the state of their world as they know it. This is what happened after just three weeks with no media budget: 25 million organic impressions 5K+ fact visits 300% Instagram follower increase 100 Canadian companies added the app to their Slack channels https://sidlee.com/en/work Credits: Sid Lee