RAJA
About RAJA
The work made for RAJA runs to 1 verified project since 2022 — mostly DigitalSolution, Awareness and Redesign.
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Storytelling through an AR Character
For international wholesaler of packaging materials RAJA, Demodern designed their new digital mascot “Karli” in 3D to be brought to new and existing customers and clients in Augmented Reality. With Karli, Demodern celebrate RAJA’s rebranding and positioning as a full-service brand. Karli’s message: RAJA offers not just packaging, but the full package of shipping solutions, the very best consultation and sustainable thinking all inclusive. Awareness for RAJA’s wide range of products and clever solutions RAJA is best known for its cardboard boxes and packaging, but there is much more worth sharing! With AR character Karli, Demodern take on the challenge of explaining the benefits of RAJA as a business partner in a compact, emotional, and fun way. Demodern aims to make customers curious about RAJA's offerings and even get them involved in a way that they will share and pass it on. The new mascot should communicate closeness, humor, and the desire to go new (digital) ways. Even though Demodern planned to give Karli a voice, Demodern had to ensure that Karli also transports the message when the user's sound is off. The three Karlis "Variety Karli" has everything needed for packaging. Secondly: The international, multi-lingual "Consultant Karli" is always ready to help customers with their individual needs. Lastly, "Sustainable Karli" embodies how RAJA faces its environmental responsibility by creating smarter and more sustainable packaging solutions. A cute character as changeable as the company Demodern wanted to build a character people love: funny, cute, and charming. It should also be dynamic and lively, professional and friendly, just like the RAJA corporate culture, and as changeable as the company itself. Therefore, Demodern created three versions of Karli. He can transform into each one with an energetic jump high up into the air. From Concept Art to 3D animated character Based on the first sketches of RAJA, Demodern started to define the look and facial expression of the basic character and added details that would make it cuter. After defining the overall storyline, Demodern sketched Karli in all perspectives, poses, and in combination with his different accessories for the transformations. Now the 3D character could be created and come to life with looped animations. To make Karli accessible to everyone, Demodern created two versions for the different operating systems (Android and iOS). A voice for Karli It's not easy to make a character tell an entire story through facial expressions and movement alone. Voice and sound can not only explain things more clearly, but they also convey many feelings and have the power to bring something to life. The voice Demodern chose for Karli should be engaging and energetic but not too commercialized. Even though there is much to say, Demodern wanted Karli to summarize the most important messages in a few catchy sentences. The animation sequences were then carefully matched with the voice-over. AR for everyone - quick and easy To make Karli accessible to as many people as possible, Demodern used native iOS and Android software features so users would not have to download an app. Flyers and a desktop website with a QR code take users to the mobile landing page. From there, a link activates the AR experience, and Karli can be placed in the room with any AR-enabled smartphone or tablet. Going social with Instagram & Facebook filter and raffle Bringing Karli online was also a great opportunity for RAJA to launch their new Instagram channel. Through Spark AR Demodern created an instagram & facebook filter for Karli that was featured in an online raffle where users could post creative selfies and videos with the small talking box in their own environment. Big applause for a small box At RAJA, everyone loves Karli. The AR feature is just the start. Karli is going to win more hearts, perhaps soon also as a giveaway or cuddly toy. Karli has proven that a rather traditional industry can break new digital ground with novel technology. Credits: Demodern https://demodern.com/projects