Rally
About Rally
The work made for Rally runs to 2 verified projects since 2021 — mostly Website, Brand and WebDesign.
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Elevating The Site Experience For a Crypto Pioneer
Rally, a cryptocurrency-based platform for creators and their communities to build their own independent digital economies, tapped Code and Theory to launch a revamped website that would reflect an overhauled brand identity focused on putting creators first. Despite being a crypto-based offering, the Rally team had several experiential and organizational goals: the site should not feel predominantly financial or transactional; it should showcase creators and their work, increase the public profile of Rally, and convince creators that Rally is the platform of choice to grow their business and brand. Lastly, the site needed to utilize a technical platform that could grow and scale with the ambitions of the company. To meet these challenges, Code and Theory developed a highly visual yet flexible site system that could be used to showcase creators and their offerings in a marketing capacity, deliver educational content about the Rally brand, creators and suite of offerings, and be scaled to support the more financial aspects of the platform in terms of visualizing creator data and prompting users to purchase or sell Creator Coins. The new site launched in September 2021 to rave reviews from both the general public, existing Rally creators, and new creators starting their career on the platform. In developing the new website, Code and Theory focused on the platform’s core audiences: prospective creators across YouTube, TikTok, Instagram influencers, gamers, artists, and more; their communities; creator fans, and crypto-enthusiasts. Credits: Digital Creative Agency: Code and Theory www.codeandtheory.com/