Rare Form
About Rare Form
The work made for Rare Form runs to 1 verified project since 2021 — mostly Website, Retail and BrandIdentity.
Inside the Rare Form network
The people, teams, and projects that make up the Rare Form network
Featured project
Rare Form Retail Concept
Can a unisex aesthetic be applied to a retail concept for discerning design lovers? Rare Form is a new, curated lifestyle concept shop showcasing modern artifacts ranging from innovative homewares to unique gifts. The founders approached Exactly to come up with a brand identity that would appeal to a wide range of potential customers, and position Rare Form as a leading voice in the crowded design retail space, both in the online and brick and mortar markets. Using a minimalist approach, Exactly developed a vibrant and dynamic brand identity that appeals broadly across the potential consumer personas/profiles applied across brand collateral: from custom packaging to store design and digital expression. This project culminated in the development of a beautiful and user-friendly web experience dedicated to making an impact on the Rare Form intended audience. www.exactlyagency.com